At age 18, Will began his directing career by creating commercials on his own accord, based around a specific product and then selling that commercial to the respective company. Strengthening these creative talents Will worked at Panavision for eight years, as a camera tech and DIT. He worked on numerous commercials and films while there, including McDonald's Campaigns, Fun with Dick and Jane, and Superman. From Platinums to Genesis, and Digi Primes to Anamorphics, Will's technical knowledge is all inclusive.

Since his promising start, Will has developed a distinct, creative, and amazingly individual style all his own, which shows itself throughout an impressive and rapidly growing body of work. With that said, he has shown his unique point of view through commercials for Mikasa Polo, Mikasa Soccer, and The UFC. On top of his impressive commercial work Will is building a strong music video career. He has previously shot music videos for Angels and Airwaves, and is currently finishing up a 10 video narrative music film for them.